Calandiva
Calandiva nieuws
Calandiva® VIP Room
Possibly, you are planning to visit the IPM Essen (from 24 until 27 January) together with one or more business relations. In that case, you and your customers will be in for a true eye opener! Calandiva has set up an exclusive variety trial for wholesalers and retail buyers in a secluded VIP room, which allows you to assess the number one retail cash crop together with your customer in all peace and quiet. Please, visit the Breeders’ Finest stand in hall 1, stand 1B15, where staff will accompany you to the Calandiva VIP room.
Calandiva® best choice for the last 10 years
Throughout 2011, the following message was conveyed: Calandiva is the number 1 in decorative Kalanchoe! Not just in the market but the essential value of this product is also unparalleled. With product aspects such as Most Flowers, Most Colours, Best Genetics and Longest Life, Calandiva offers the most extensive possibilities. Since its introduction in 2002, Calandiva has achieved an unequalled result and rearranged the market for Kalanchoe. On top of that, Calandiva as a brand name is for 100% known by florists and retailers and this means it is by far the best known brand in the trade!
After praising its attractive full umbels that each bear the most flowers and petals, Diva proved to have the most colours by far, including special unique shades. And let's not forget its genetic background. Calandiva is the source of all decorative Kalanchoes and subjected to the most extensive breeding and test programme before a variety is actually introduced. In this programme, the emphasis lies on shelf life, which ensures that the consumer can enjoy the plant for a long time. In last year’s market research, these aspects were mentioned as most important.
In 2011, Calandiva has made its presence clearly known. Do you remember the countless 5000 petals per plant, the trade campaign for demonstrating the magnificent display of colour of the Diva? Or the shelf life tests? The surprise boxes for the customers of the trade were also in great demand. All this, so the entire chain could experience that Calandiva is the ultimate number 1!
New year, new opportunities
However in 2012, you simply cannot get around Calandiva either. In the new year, the plant remains the only and absolute true number 1, since no less than 10 years! Of course, we will celebrate this with you at different times during this year. We will reveal the exact nature of these celebrations and the opportunities these will hold for you later this year.
However, one thing is very clear: Long live Calandiva®!
Calandiva® number 1 in external sustainability test
From the very first start of the breeding process of Calandiva, shelf life and long lasting flowering take central stage. A critical, external test is due to fully test these Calandiva varieties to the max. This test is done by independent company named FlowerWatch. The varieties were taken off the auction and before filming started, they got a transport simulation. As you might know, transport isn’t stimulating the plant and flower. The films give a good picture of the plant life. ‘Start day 1’ in the film represents the first day in a florist shop. In the supermarket, the start would be about five days later.
Take a look at the films!
