Diva excelled in Essen, Germany

Last week, around 60,000 people from all corners of the world visited the IPM in Essen (Germany). On this international horticultural stage, Calandiva® once again sparkled in a unique way. In an innovative stand, growers, wholesalers and retailers found a warm welcome and were treated to uber luxe food and wine. As befitting a true Diva, she is becoming a real style icon. In spite of copycats and wannabe's, Calandiva remains the unrivalled leader.

The retail visitors to our stand once again confirmed to be explicitly asking for Calandiva® and said they do clearly notice a difference in quality and shelf life. The new 2010 collection, which includes Foster and Jamaica, will further demonstrate this.

Calandiva®, Addenda® and De Ruiter Innovations inspire at the IPM

Three parties cooperating in inspiring and seducing specialists in the green trade.

De Lier, February 2010: During the International Trade Fair IPM, which took place from 26 until 29 January 2010 in Essen (Germany), three leading specialists jointly presented to the public their flowering plant collections. Suitable for use both indoors as well as outdoors, the consumer is guaranteed to get a lot of ‘flowering pleasure' in return for relatively little care. For growers, wholesalers and retailers, these unique products yield considerable added value. According to the three companies, this is thanks to the right balance between sustainable genetics, in combination with excellent marketing support. This year, the green expert will be further inspired to boost sales.