Calandiva®, Addenda® and De Ruiter Innovations inspire at the IPM

De Lier, February 2010: During the International Trade Fair IPM, which took place from 26 until 29 January 2010 in Essen (Germany), three leading specialists jointly presented to the public their flowering plant collections. Suitable for use both indoors as well as outdoors, the consumer is guaranteed to get a lot of ‘flowering pleasure' in return for relatively little care. For growers, wholesalers and retailers, these unique products yield considerable added value. According to the three companies, this is thanks to the right balance between sustainable genetics, in combination with excellent marketing support. This year, the green expert will be further inspired to boost sales.