Calandiva® No. 1 campaign continues during Trade Fair

At the upcoming FloraHolland Trade Fair, held from 9 to 11 March, the second aspect of the Calandiva® number 1 campaign will be announced. Setting will be the well arranged Calandiva stand  in street 4 of the Fair. There you’ll have the opportunity to find out what aspect will be highlighted to coming period. After the earlier 'Most Flowers’, this new aspect will proved as well why Calandiva is the one and only true number one decorative Kalanchoe!

Campaign
At 1-1-'11 the Calandiva number one campaign was launched. After the nightly balloon actions in January proving the most flowers of the Diva, this second round will again be highlighted with a special action. By maintaining a full year of campaign, Calandiva will get the attention she deserves. Thanks to the campaign is more apparent than ever why it is the only true Diva.