Diva excelled in Essen, Germany
Last week, around 60,000 people from all corners of the world visited the IPM in Essen (Germany). On this international horticultural stage, Calandiva® once again sparkled in a unique way. In an innovative stand, growers, wholesalers and retailers found a warm welcome and were treated to uber luxe food and wine. As befitting a true Diva, she is becoming a real style icon. In spite of copycats and wannabe's, Calandiva remains the unrivalled leader.
The retail visitors to our stand once again confirmed to be explicitly asking for Calandiva® and said they do clearly notice a difference in quality and shelf life. The new 2010 collection, which includes Foster and Jamaica, will further demonstrate this.