Calandiva ®: Most Colours promotion starts!

On Monday, March 21, the action about the second aspect Calandiva® campaign 'Most Colours' started. From this day, several experienced traders experience the great colorfulness of the one and only decorative Kalanchoe: Calandiva. In order to give the Diva extra attention, this week a large number of strikingly coloured plant packages are handed to the Dutch dealers. The first decorative Kalanchoe ever, Leonardo, is at heart this first weeks.

Violet
Did you know that all the decorative Kalanchoes on the market are breeds from Leonardo? This beautiful, decorative purple Kalanchoe was found in 1998 in a small Swedish town as a mutant of the single-flowered Kalanchoe. From Leonardo, all Divas and other decorative Kalanchoes came out. And that this variety is a real power plant, is shown by the success: Leonardo is still the number one sold purple decorative purple Kalanchoe worldwide!

Most Colours
Most Colours is the second unique aspect of Calandiva. Why? As the one and only true Diva offers the widest colour palette available. Along with the wide choice of primary colors red, white, yellow and purple, Calandiva also includes for example, bicoloured Weaver and Dabo. Or the neon-coloured Cher or the soft orange Greco. And for brightness and clarity, Calandiva offers the widest choice as well!
On the market, there is a clear difference between the different mixes in terms of ferocity and variety of colours. In short, Calandiva offers variation and choice that in no other series can be found!

Continuation
Purple is literally just the beginning of this second campaign issue. Various colours will follow up the next weeks! Want more information? Mail to Questo indirizzo e-mail è protetto dallo spam bot. Abilita Javascript per vederlo. !

Calandiva®: Experience the beautiful colours!

At the FloraHolland Trade Fair, organized this week, the second aspect of the Calandiva® No.1 campaign: "Most Colours” got announced. After “Most Flowers”, where the flower size and unique value of the decorative flowers were featured, this is the second aspect in which Calandiva accelerates. Most Colours wasn’t chosen without any reason; Calandiva has the widest range of colors and offers unique and unusual colors!

Most Colours
Most Colours is the second unique aspect of Calandiva. Why? As the one and only true Diva offers the widest colour palette available. Along with the wide choice of primary colors red, white, yellow and purple, Calandiva also includes for example, bicoloured Weaver and Dabo. Or the neon-coloured Cher or the soft orange Greco. And for brightness and clarity, Calandiva offers the widest choice as well!
On the market, there is a clear difference between the different mixes in terms of ferocity and variety of colours. In short, Calandiva offers variation and choice that in no other series can be found!

Calandiva® No. 1 campaign continues during Trade Fair

At the upcoming FloraHolland Trade Fair, held from 9 to 11 March, the second aspect of the Calandiva® number 1 campaign will be announced. Setting will be the well arranged Calandiva stand  in street 4 of the Fair. There you’ll have the opportunity to find out what aspect will be highlighted to coming period. After the earlier 'Most Flowers’, this new aspect will proved as well why Calandiva is the one and only true number one decorative Kalanchoe!

Campaign
At 1-1-'11 the Calandiva number one campaign was launched. After the nightly balloon actions in January proving the most flowers of the Diva, this second round will again be highlighted with a special action. By maintaining a full year of campaign, Calandiva will get the attention she deserves. Thanks to the campaign is more apparent than ever why it is the only true Diva.